Enrichment designed for real life, from busy homes to rest days.

Dogs and small animals explore the world through scent. Nova Zeal designs support calm exploration, help slow fast eaters, and bring gentle mental stimulation into everyday life.

Explore the Collections

Inspired by the Scottish landscape, each collection brings a distinct colour story to everyday enrichment.

Handmade in Scotland • Design-led Enrichment • Small Batch Production

Why Enrichment Matters

Enrichment toys encourage pets to use their natural instincts, turning treat time into a calm and rewarding activity.

  • Encourages natural foraging behaviour
  • Provides gentle mental stimulation
  • A calm activity for slower days

Not sure where to start?

Explore everyday enrichment and thoughtful essentials.

Miniature dachshund using a colourful fleece snuffle mat for foraging enrichment and slow feeding

Tested by Curious Dogs

Every Nova Zeal design is tested by real dogs before it reaches your home.

Archie and Remi help trial new enrichment ideas to make sure every design encourages natural sniffing, calm exploration and rewarding play.

Frequently Asked Questions

Product Basics

What is a Snuffle Mat, and how does it work?

A snuffle mat is an enrichment toy designed to encourage natural foraging behaviour. Dry treats or kibble can be hidden between the fleece layers, giving your dog or small pet the chance to sniff, search and explore at their own pace. This kind of scent-led play provides gentle mental stimulation and can help support calm, focused enrichment at home.

What is a Snuffle Ball and how is it different from a Snuffle Mat?

A snuffle ball offers the same scent-led enrichment as a snuffle mat, but in a more compact shape. Treats or kibble are hidden between the fleece folds, encouraging pets to sniff and forage. Snuffle mats are often better for more stationary foraging, while snuffle balls can be a great option for smaller spaces, travel, or pets who enjoy a slightly different challenge.

What is a Scruffle Ball, and how is it different?

A scruffle ball is a Nova Zeal exclusive that combines enrichment, texture and playful interaction in one unique design. It offers a different experience from a snuffle mat or snuffle ball while still encouraging natural sniffing and gentle foraging.

What can I hide in the toys?

Dry treats or kibble work best for most Nova Zeal enrichment toys. Start with something easy for your pet to find, then gradually increase the challenge as they become more confident.

How do I introduce my pet to enrichment toys for the first time?

Start simply by hiding a few treats where they are easy to find. Let your pet explore at their own pace and keep early sessions short and positive. As they build confidence, you can make the challenge a little more interesting.

What size should I choose?

The best size depends on your pet, their experience with enrichment, and how you plan to use the toy. Smaller options are often great for puppies, smaller dogs, travel, or introducing scent work for the first time. Larger options can suit bigger dogs or pets who enjoy longer foraging sessions. If you are unsure which size is best, feel free to get in touch before ordering.

Are your products suitable for pets other than dogs?

Many Nova Zeal products can also be enjoyed by other small pets, depending on the individual animal and how the toy is used. As with any enrichment, supervision is important, and each pet should be introduced to new toys in a way that suits their needs and temperament.

Are these toys suitable for aggressive chewers?

Nova Zeal enrichment toys are designed for scent-led play, gentle interaction and supervised enrichment. They are not designed to be chew-proof or used as heavy-duty chew toys. If your dog is a strong chewer or tends to rip toys apart, supervision is especially important.

Do pets need to be supervised while using Nova Zeal toys?

Yes. Nova Zeal toys are designed for supervised enrichment and gentle interaction. As with any enrichment toy, pets should be monitored during use, especially when first introduced, and toys should be removed if damaged.

Craftsmanship & Care

How do I clean the products?

Most Nova Zeal handmade products are machine washable at 30°C. Please air dry and avoid tumble drying. Full care instructions are included with your order.

Orders & Shipping

How long does shipping take?

Each Nova Zeal item is handcrafted, so most orders are prepared and shipped within 3-5 working days. Custom or made-to-order designs may take a little longer.

UK orders are sent using Royal Mail Tracked and usually arrive within 2-4 working days.

International orders typically arrive within 6-17 working days depending on location.

You’ll receive tracking details as soon as your order is on the way.

Do you ship internationally?

Yes. Nova Zeal enrichment now travels worldwide from the Scottish Highlands using Royal Mail Tracked.

We currently ship to the United States, Canada, Australia and New Zealand.

Customers are responsible for any customs fees, import duties, or taxes charged by their country.

If your location isn't listed, feel free to get in touch and we'll always do our best to help.

Design-led enrichment for Curious Pets

Nova Zeal creates handcrafted dog enrichment toys designed to encourage natural foraging and calm exploration. From snuffle mats and snuffle balls to interactive fleece toys, each design supports scent-led play that provides gentle mental stimulation for dogs and small pets.

Thoughtfully handmade in Scotland for curious pets.